Immediatley after a successful showing in Tokyo we flew directly to New York to set-up the AMF Showroom on Broadway, Tribeca as part of New York Fashion Week.
The AMF designers that exhibited their AUtumn/Winter 2011/12 Collections to VIP buyers and press included Danny Tang, Delia Covezzi, Fedani, Hilda Maha, Isabelle Wang, Margareth & Moi, Omer Asim, Maya Antoun, 1064 Goldsmiths’ Guild.
Guests included representatives from Lambert & Associates New York office ( Holt Renfrew, Saks Fifth Avenue, Bloomingdales, Bergdorf Goodman, Neiman Marcus, Fenwicks, Lane Crawford, Joyce, On Pedder)
Launch Night: On the last evening, 22nd February, Brendan Ordonez organized a cocktail party to launch the new collections in New York. As part of the event, the Creative Director of 1064 Goldsmiths Guild prepared an installation to support the latest collection. Projected onto the large white screen at the back of the showroom was a video shot from a slow moving vehicle of the show covered Russian countryside. The images created the purism of the SNOWFRUIT collection of white porcelain fruit suspended from silver chains to create modern necklaces.
Guests included VIP Buyers/Press such as Vogue US & V Magazine.